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Join iAD Real Estate — Agent Recruitment
About The Project
Project
Join iAD Real Estate
Brief
iAD is a global real estate brokerage expanding into the US market. The challenge wasn’t awareness — it was credibility. They needed a site that could convince a top-producing American agent to move from a brand they know to a brand they don’t.
Most brokerage recruitment sites read like MLM pitches — big numbers, aggressive headlines, stock photos of people high-fiving. iAD needed the opposite: a site that felt like an invitation to a peer group, not a sales funnel.
We positioned around three things the competition rarely names clearly — economics, ownership, culture — and built the site to let serious agents self-qualify. Segment-specific landing pages were added for new agents, experienced agents, and team leaders, each with a different pace and argument.
Launched on joiniadrealestate.com.
The Difference
What we did
- Recruitment-focused positioning
- Website design in Figma
- Webflow build with scalable CMS
- Landing page variants for each agent segment
Recruitment sites usually shout. We made one that doesn’t — because the agents iAD wants to attract have already been shouted at enough.
Get a quote
Would you love to set up a time to chat? Let us know if you're interested.
1st we will talk
2nd we will ask
3rd we will pricing
4th we will deliver
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