(The services)
SERVICESof the studio.
Three services, one person: the brand, the website and the way it is found stay in the same hands, from the first call to launch day.
(The principle)
A luxury brand deserves more than a template with its logo on it. Every site is designed for what you sell, then built so the intent survives all the way to the browser, and found by the people already looking.
- (01)
Brand Identity
Logo, typography, colour, brand guidelines
Before any page, the language: a mark, two typefaces, a palette and a rhythm. A luxury brand is recognised by a handful of decisions made well, so those decisions get the time they deserve.
- Logo & monogram
- Typography system
- Colour palette
- Brand guidelines
- (02)
Website Design
UX, UI, development, CMS
A site designed for your business, not a theme bent to fit it. Structure, interface and code are made for what you have to show, then handed over with a CMS your team can run without calling anyone.
- Sitemap & UX
- Figma design
- Webflow or Astro build
- Editable CMS
- (03)
SEO & AEO
Search, answer engines, structured data
A beautiful site nobody finds is a brochure in a drawer. Technical SEO, schema and clear, quotable content make you show up on Google and in the answers of ChatGPT, Perplexity and Gemini.
- Technical SEO audit
- Schema markup
- AEO-ready content
- Performance tuning
Moving an existing site?
Brands we have built.
Private charter · Brand identityRival Aviation
A brand identity for a private charter platform: a purely typographic wordmark, a night-navy palette and one gold accent. The brand comes first, the website is next.
Luxury travel advisor · Brand identityBeth Keyse Brand
Brand guidelines for a luxury travel advisor: the BK monogram in a full lockup, a night-navy and ivory palette, one evening gold accent, and Zodiak with Jost.
Rhode Island real estate · Brand identityJess Powers
A brand guide for a Rhode Island Realtor: the anchor she already had, her name newly set in Syncopate, six colors with one job each, and three typefaces that match her website.
Questions about the services
beterdesign is a luxury website design studio run by one designer. It offers three services, led by the same person from the first call to launch.
(01)What does beterdesign offer?
Three things: brand identity (logo, typography, colour), website design and development (Figma, then Webflow or Astro) and SEO / AEO, so your brand is found on Google and in AI answers.
(02)Can I book one service on its own?
Yes. A full project runs brand, website and search in sequence, but each can be booked separately: a website for an existing brand, or SEO and AEO for a site that already exists.
(03)How long does a website take?
Most website or branding projects take two to four weeks. When the brief and content are settled it can be far faster: the Hudson Jets site was designed and shipped in 72 hours.
(04)What is AEO?
Answer Engine Optimisation: structuring your site and content so AI assistants like ChatGPT, Perplexity and Gemini can understand it and recommend you when people ask about your field.
(05)Do you migrate WordPress and Webflow sites?
Yes. The studio moves sites from WordPress and Webflow to Astro and Sanity, with every old address redirected: Reed Ventures in 48 hours, VQ Consulting in one day, Beth Keyse with 151 blog posts in four working days. Each migration is quoted by the size of the site.
Let's talk about your project.
hello@beterdesign.comTwo ways to start: a three-question project brief or a quick message. A reply within two business days.