(The story)
Beth Keyse is a travel advisor who plans cruises, European journeys and thoughtfully planned trips for travelers who care about the details. She is a Virtuoso Member and a Fora Pro.
The BK monogram and the colors were already hers. After her new website, the work was to write down the system behind it: one idea, clear rules, and a type pairing that holds across the site, her journal and everything printed.
The identity communicates one thing: personal, not packaged. The best trips don’t feel like checklists, and neither should the brand.
