A brand guide for a Rhode Island Realtor: the anchor she already had, her name newly set in Syncopate, six colors with one job each, and three typefaces that match her website.
(The story)
Jess Powers is a Rhode Island Realtor and the owner and broker of her team at Real Broker LLC. She teaches buyers and sellers how the market actually works, then helps them buy, sell or relocate.
The anchor stayed as it was. We set her name in Syncopate, the same typeface as the headlines on her website, so the logo and the site read as one.
The brand communicates one thing: honestly explained. It has to feel established and local, not salesy.
Brand strategy: Rhode Island real estate, honestly explained
The logo: the anchor as it was, the name set in Syncopate, in gold, navy and white
Color: navy, gold, blush, taupe, deep taupe and white, each with one job
Typography: Syncopate for headlines, Bodoni Moda for statements, Figtree for everything else
Business cards with her contact details and license numbers
Applications mocked up on a website hero, her area guides, an avatar and a buyer’s guide
(The brand guidelines)
6 pages
(In short)
An anchor that stayed, a name that changed, and six colors with one job each.
Two ways to start: a three-question project brief or a quick message. A reply within two business days.
Two ways to start: a three-question project brief or a quick message. A reply within two business days.
Book a 30-min callWebsite design from$3,000$2,000
The Halloween special ends this week: same designer, same process, $1,000 less. Send your brief by Sunday, November 15 and the price is yours.