Reed Ventures: a WordPress site redesigned and rebuilt in 48 hours

Reed Ventures is a family-owned real estate development and investment company in Lewes, Delaware. For more than 30 years they have built residential communities, retail centres and office space along the Delaware coast: 34 projects and counting.

Their website did not look like that. It was an ageing WordPress site: slow to load, hard to update, and quiet about the scale of what the family has built.

We redesigned it and moved it to Astro and Sanity in 48 hours. We started on a Tuesday afternoon; two days later the new site was live on reedventures.net.

The brief: keep everything, change everything

The family didn't want a new identity. They wanted the one they had, shown properly. So the navy and gold stayed, the logo stayed, and every project in the portfolio came across with its facts intact.

Everything else changed. A calm coastal video opens the site. Clean type sets the tone for a company that builds for the long term. Projects are an editorial index you can filter by residential communities, custom homes and commercial work, each with its own page, its photos and its figures.

Two days, not two months

Speed doesn't come from skipping steps. It comes from not waiting between them.

The first day was the design and the build: the homepage, the portfolio, the services and the story of the family. The second was the family's own revisions, each on the day it arrived: the header links, the tenant logos, the project figures, new market pages for Delaware and Maryland, a page for national tenant development, and the project films.

By the end of the second day, everything they had asked for was on the site, ready for the switch to their domain.

Fast, because there's nothing in the way

WordPress sites slow down the way old houses settle: a plugin here, a theme update there. The new site is plain, static pages served from Cloudflare's network, with nothing loaded that a visitor doesn't need. Pages that used to make you wait now open the moment you click.

Search didn't pay for the move either. Every old WordPress address was mapped to its new page, and the site now answers the questions developers, landowners and tenants actually ask, in words search engines and AI assistants can read and quote.

Motion that feels like the coast

The site moves the way the brand should feel: unhurried. Smooth scrolling, the logo travelling with you down the page, project images that ease into view, and small details like gold labels on hover and a softly eased FAQ. Nothing bounces, nothing shouts.

Theirs to run

Every page is editable in Sanity, from the homepage figures to each project. When the next community breaks ground, the family can add it themselves, in minutes, without calling anyone. And the contact form now sends straight to Brent's inbox.

"48 hours?"

Brent Reed, the company's vice president, couldn't quite believe he had a whole new website in 48 hours. Neither, honestly, could most people we've told.

That's the point of how we work now: the design judgement stays human, the craft stays high, and the waiting disappears. See the Reed Ventures project, visit reedventures.net, or start a project and let's see what two days can do for your site.