Beth Keyse: from Webflow to Astro and Sanity in four days, with a redesign as a gift
We moved Beth Keyse's whole site off Webflow and onto Astro and Sanity in four working days: 151 blog posts, 201 images and a hotel atlas. The redesign came as a gift from the studio.
This article is available in English.
Beth Keyse is a travel advisor who plans cruises, European journeys and thoughtfully planned trips for travelers who care about the details. She is a Virtuoso Member and a Fora Pro, and her website is more than a brochure: 151 blog posts, destination pages, an FAQ and Keys to the World, the interactive hotel atlas we designed for her. All of it lived on Webflow.
We moved all of it to Astro and Sanity in four working days. And since we were moving the house anyway, we redecorated it on the way, as a gift from the studio.
The new site is live at bethkeyse.com.
The gift: a new look on the way over
A migration usually keeps the old design, because the move is hard enough on its own. We thought Beth deserved more than the same look on a better foundation, so the redesign came with it.
Her brand stayed hers: the BK monogram, the navy, the ivory, the warm apricot accent, her own photographs and her words. What changed is how it all feels. The site now reads like a quiet travel journal: a full-screen film of the Amalfi coast, a large serif headline that says "Don't just observe life, live it", destination panels that open as you move across them, and a portrait of Beth that unveils as you scroll.
Four working days
- Day one: the homepage design and the full migration. 165 pages rebuilt, with 151 blog posts and 201 images moved into Sanity.
- Day two: the credential logos moved in next to Beth's introduction, the statement got calmer, and the site went onto Cloudflare.
- Day three: the hero film, kept bright on phones and while scrolling.
- Day four: Beth's own round of changes: copy, audiences, the blog organised by location and hotels she preferred not to show. Then the switch to her domain.
Nothing was rushed to fit the calendar. The days were short because each step was ready when the next one needed it.
A workflow that runs like clockwork
Speed like this doesn't come from heroics. It comes from doing the same steps in the same order on every project, and from letting the machines do the parts machines do better.
- Read the old site first. Before any design, every page and its copy is saved, so nothing gets lost or quietly rewritten on the way over.
- Design the homepage first. It sets the type, the motion and the rhythm. The other pages follow one system instead of each being a new argument.
- Move content with scripts, not by hand. Beth's posts and images were extracted and loaded into Sanity in one pass, so 151 posts took no longer than one.
- Test everything, on every screen. Automated checks ran every template at nine screen sizes, with no failures in the final build. Separate tests clicked through the menu, the blog filters, the search, the FAQ, the gallery and the atlas. The link check found nothing broken.
- Publish only what passes. If the build fails, nothing goes live. If it passes, the change is on the site within minutes.
- Hand over the keys. The client gets an editor built for their content and a studio assistant in Slack, and the site stays theirs to run.
That is the same process behind Reed Ventures in 48 hours and VQ Consulting in one day. The clock changes with the size of the site. The steps don't.
What Beth runs now
Every blog post is a clean document in Sanity: title, category, region, cover and text, with no visual editor to fight. Readers can filter the blog by type and region, or search it by hotel, city or country.
Keys to the World came across with its logic unchanged and a new look that matches the site: 132 hotels, 76 destinations and 28 countries on one globe.
Her blog kept its addresses, and leftover Webflow template pages now redirect to the right place, so old links keep working. And the last thing we connected was her studio assistant in Slack, tested on the live site with a real content edit and a real code change before we called it done. When she needs something changed, she can ask for it in plain words.
Thinking about the same move?
If your site has outgrown Webflow and every update has started to feel like a project, the move is smaller than it looks. See the Beth Keyse project, visit bethkeyse.com, or start a project and tell us what your site needs to keep up with.
