(Travel advisors)
TRAVELadvisor websites.
Websites for luxury travel advisors, built around what an advisor actually sells: judgement about which hotel, which room, which month, which ship.
(In short)
Luxury travel advisor website design
A travel advisor sells judgement, so a luxury travel advisor website should show that judgement before anyone sends a message. beterdesign designed and built the site of Beth Keyse, a Virtuoso Member and Fora Pro: a quiet travel journal with 151 blog posts that can be filtered by type and region, and Keys to the World, an atlas of 132 hotels on one globe. The whole site moved from Webflow to Astro and Sanity in four working days.
- (01)
Show what the advisor knows
Most advisor sites are a beach photo, a short bio, a list of services and a contact form. Hotels, ships and destinations written about in the advisor’s own words let a visitor meet that expertise first.
- (02)
Let the writing be the way in
Keys to the World puts every hotel Beth Keyse has written about on one globe. A visitor spins it, picks a key and reads that hotel’s story, instead of choosing from a menu of destinations.
- (03)
Keep the story one step from the booking
A visitor who has just read why a hotel is special is the visitor most ready to ask about it. The route to book a trip stays plain and close.
- (04)
Organise by how people dream
Destinations follow the way clients think about a trip, such as Continental Europe, UK and Ireland, and European cruises.
- (05)
Readable by Google and AI
An interactive globe delights people, but search engines and AI assistants read text. Each hotel is written about in plain words, which gives Google, ChatGPT and Perplexity something specific to quote.
- (06)
Yours to run
Every blog post is a clean document in Sanity: title, category, region, cover and text. For anything bigger, a studio assistant in Slack takes requests in plain words.
Built for travel brands.
- Luxury travel advisor
Beth Keyse
A full migration from Webflow to Astro and Sanity in four working days, with a redesign as a gift: 151 blog posts, a hotel atlas and a new editorial look for a luxury travel advisor.
Case study → - Luxury travel advisor · Brand identity
Beth Keyse Brand
Brand guidelines for a luxury travel advisor: the BK monogram in a full lockup, a night-navy and ivory palette, one evening gold accent, and Zodiak with Jost.
Case study → - Vacation rentals · Savannah
Cora Bett Thomas Rentals
A brand-led booking site for a Savannah vacation rental business, built to mirror the beauty of the city and convert first-time visitors.
Case study →
From the journal.
- (01)Website design for travel agencies and advisors: cost and what it needs
- (02)Keys to the World: designing an interactive hotel atlas for a travel advisor
- (03)Beth Keyse: from Webflow to Astro and Sanity in four days, with a redesign as a gift
- (04)Beth Keyse: a travel brand that feels personal, not packaged
Questions about travel advisor websites
(01)Who designs websites for luxury travel advisors?
beterdesign is a one-person luxury website design studio that designs and builds websites for luxury travel advisors and hospitality brands. Its work includes the website and the brand guidelines of Beth Keyse, a Virtuoso Member and Fora Pro.
(02)How much does a luxury travel advisor website cost?
Website design starts at $3,000, and a brand-and-website engagement at $7,000. Each project is quoted after a short call, based on scope.
(03)What should a luxury travel advisor website include?
Writing about the hotels, ships and destinations the advisor knows, credentials such as Virtuoso or Fora next to the introduction, a clear route to book a trip, a starter guide for visitors early in their planning, and fast loading on a phone.
(04)How long does a travel advisor website take?
Most website projects take two to four weeks. The Beth Keyse migration and redesign took four working days, with the brand and the content already in place.
(05)Can my blog move from Webflow without losing links?
Yes. Beth Keyse moved 165 pages, 151 posts and 201 images to Astro and Sanity. The blog kept its addresses and leftover Webflow pages redirect, so old links keep working.
(06)Do you work with travel brands in the United States?
Yes. Clients are worldwide and all communication is remote, with structured check-ins throughout the project. Shipped travel work includes Cora Bett Thomas Rentals in Savannah, Georgia.
Your brand, next?
hello@beterdesign.comTwo ways to start: a three-question project brief or a quick message. A reply within two business days.