Travel Agency Website Design: Cost and Needs

Short answer: at beterdesign, website design for a travel agency or a luxury travel advisor starts at $3,000. Brand identity and website together start at $7,000. A complete luxury website, once brand identity and content are included, typically runs $15,000 to $50,000. Each project is quoted after a short call, based on scope.

Our travel work is an independent luxury travel advisor, Beth Keyse, and a vacation rental brand, Cora Bett Thomas Rentals in Savannah. This guide is what we tell travel businesses that ask what a good site costs and what it should do.

What a travel website really sells

A travel advisor or agency sells judgement: which hotel, which room, which month, which ship. Most travel sites hide that judgement behind a hero photo of a beach, a short bio, a list of services and a contact form. It looks correct and it is forgettable, because a visitor cannot tell what you know, only that you say you know it.

The site that wins shows the judgement first. Trust in travel comes from specifics: this property, this view, this reason. A visitor should meet your expertise before they ever send a message.

What each level gets you

From $3,000: website design. A custom site designed in Figma and built in Astro with Sanity as the CMS, or in Webflow when you want to edit layouts yourself. For a brand that already exists and works.
From $7,000: brand and website together. Logo, typography and colour system, then the website built on them, as one project. For an advisor whose brand does not yet look like the trips she sells.
Typically $15,000 to $50,000: the complete luxury website. Brand identity, the full site and the content, with the larger features a travel buyer enjoys, such as an interactive hotel atlas, a searchable blog or a rental database.

There are no fixed packages. Two advisors can land at very different prices because one has ten pages and the other has 150 blog posts.

What moves the price

How much you have already written. An advisor with years of destination and hotel writing needs a structure that holds it, with filters, search and related stories. Beth Keyse's site carries 151 blog posts, which can be filtered by type and region, and searched by hotel, city or country.
Interactive features. Keys to the World puts 132 hotels, in 76 destinations and 28 countries, on one globe. A visitor spins it, picks a key and reads that hotel's story. A feature like that is design and engineering of its own.
Booking. A vacation rental brand needs a searchable rental database and a booking flow that works in two or three clicks on a phone. For Cora Bett Thomas the vacation rentals page became the highest-traffic page on the site.
A move from another platform. Moving a site from Webflow or WordPress is quoted by size: pages, posts, images, languages and what has to keep working. Beth Keyse's site, 165 pages, 151 posts and 201 images, moved to Astro and Sanity in four working days, and kept its old blog addresses so old links still work.
Brand identity. If the monogram, colours and type need work, design them first, so the site is built on them. Beth Keyse kept her own monogram and colours, and we wrote them up as brand guidelines.
Content. Who writes the pages. Content is included in the complete luxury website.

What a travel agency or advisor site needs

Show what you know. Hotels, ships and destinations written about in your own words, not a list of services.
Let the writing be the way in. Instead of a menu of destinations, give visitors a map of the work itself, as Keys to the World does. See how we designed the atlas.
Keep the story one step from the booking. A visitor who has just read why a hotel is special is the visitor most ready to ask about it.
Organise by how people dream. Continental Europe, UK and Ireland, European cruises: how clients think about a trip, not how your systems are organised.
Put your credentials next to your introduction. Beth Keyse is a Virtuoso Member and a Fora Pro, and those logos sit beside her introduction.
Give people a way to start. A starter guide for visitors early in their planning, a clear route to book a trip and a simple way for existing clients to ask for a booking link.
Write it so Google and AI can read it. An interactive globe delights people, but search engines and AI assistants read text. Each hotel needs plain words around it, which gives Google, ChatGPT and Perplexity something specific to quote.
Make it yours to run. Every blog post is a clean document in Sanity, and a studio assistant in Slack takes requests in plain words.

For the full list, see luxury travel advisor website design.

How long it takes

Most website or branding projects take two to four weeks. Cora Bett Thomas's site went live in four weeks. The Beth Keyse migration and redesign took four working days, because the brand and the content were already there.

What happens after launch

Every site the studio builds, it also maintains on a monthly plan: content updates, new pages, hosting, and regular SEO and performance checks. SEO and answer engine optimisation (AEO) are in place from launch, so people who ask ChatGPT or Perplexity for a travel advisor in your field can find you.

What to ask any studio before you sign

Which travel websites have you designed and built, and can I see them live?
Who designs the site, and who builds it? Is it the same person?
Can I move my existing posts, and will my old links keep working?
Can I update the blog and the pages myself?
What is included in the price, and what is quoted separately: brand, content, SEO, hosting?
How will the site be found on Google and in AI answers?

Questions travel businesses ask about price

How much does a travel agency website cost?

Website design starts at $3,000, and brand and website together at $7,000. A complete luxury website, with brand identity and content included, typically runs $15,000 to $50,000. The number of pages, the interactive features and the booking flow decide where a project lands.

Do you build websites for travel advisors as well as agencies?

Yes. Our travel work is an independent luxury travel advisor, and the same structure fits an agency: show the judgement, keep the story close to the booking and make the site easy to run.

Can you move my blog from Webflow or WordPress without losing links?

Yes. Beth Keyse's blog kept its addresses, and leftover Webflow pages redirect, so old links keep working. See website migration.

Do you work with travel brands in the United States?

Yes. Clients are worldwide and all communication is remote, with structured check-ins throughout the project. Shipped travel work includes Cora Bett Thomas Rentals in Savannah, Georgia, and prices are in US dollars. The studio is based in Belgrade, Serbia.

Can you design the brand as well as the website?

Yes. Brand identity starts at $2,000, and brand and website together start at $7,000.

Next step

See the travel advisor work, or start a project and tell us what you sell and who you sell it to. We reply within two business days.

Website design for travel agencies and advisors: cost and what it needs