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(Case study)03 · Travel & real estate

Reed VenturesReal estate developer · 48-hour rebuild

A family-owned Delaware developer moved from WordPress to a fast, fully editable Astro site in 48 hours: same brand, all 34 projects, every revision in.

Client
Reed Ventures
Sector
Travel & real estate
Services
Web design, Development, SEO & AEO
Year
2026
Live
reedventures.net ↗
Aerial view of a Reed Ventures home on the Delaware coast at sunset
(The client, in his words)

“Jack was able to turn around such an incredible product with such short lead time.”

Brent ReedVice President, Reed Ventures

  • First design within 24 hours
  • “Incredibly close to the finished product”
  • Would 100% recommend
Read the transcript

Hey, I'm Brent Reed with Reed Ventures. I recently worked with Jack to redesign our company website. From start to finish, Jack was amazing to work with, super responsive, delivered an amazing product. I'd say the most impressive part of the process was the fact that Jack was able to turn around such an incredible product with such short lead time. I think our initial website design came back within 24 hours of giving him the go-ahead, and it was incredibly close to the finished product. Really, really satisfied. Would 100% recommend Jack and beterdesign. We'll definitely be working with them again in the future. Thanks.

(The story)

Reed Ventures is a family-owned real estate development and investment company in Lewes, Delaware, with more than 30 years of residential communities, retail centres and office space along the coast. Their WordPress site was slow, hard to update and quiet about the scale of what the family has built.

We redesigned it and moved it to Astro and Sanity in 48 hours. The navy and gold, the logo and every one of the 34 projects stayed; the rest changed. A calm coastal video opens the site, the portfolio became an editorial index with a page for every project, and new pages cover the Delaware and Maryland markets and national tenant development.

The family's revisions went in on the day they arrived: header links, tenant logos, project figures and films. Every old WordPress address points to its new page, every page is editable in Sanity, the contact form sends straight to Brent, and the site runs as fast, static pages on Cloudflare at reedventures.net.

(The site, on desktop and on a phone)

Reed Ventures website on a desktop screen
Reed Ventures website on a phone

(How it ran)

  1. Tuesday afternoon

    The go-ahead. The ageing WordPress site is mapped: every page, every project, every address.

  2. Within 24 hours

    The first design of the new site, “incredibly close to the finished product”, as Brent put it.

  3. Day two

    The family’s revisions, each on the day it arrived: header links, tenant logos, project figures, pages for the Delaware and Maryland markets and national tenant development, and the project films.

  4. 48 hours

    Live on reedventures.net, on Astro and Sanity, with every old WordPress address pointing to its new page.

  5. Since then

    The family edits in Sanity, and changes also go through their studio assistant in Slack.

(What we did)
  1. (01)

    Redesign inside the existing brand: navy, gold and the Reed Ventures logo

  2. (02)

    WordPress to Astro and Sanity in 48 hours, every page editable by the family

  3. (03)

    All 34 projects as an editorial portfolio, each with its own page, photos and figures

  4. (04)

    New pages for the Delaware and Maryland markets and national tenant development

  5. (05)

    Every old WordPress URL redirected, with SEO and answer-ready content

  6. (06)

    Smooth scrolling and calm motion: coastal video, travelling logo, eased reveals

Reed Ventures website, home page with the coastal videoReed Ventures website, the portfolioReed Ventures website, a project pageReed Ventures website, national tenant development

(In short)

Two days, the whole brand intact, and a site the family can run themselves.

(Migrated from WordPress)
  1. (01)Website migration: overviewService
  2. (02)WordPress to Astro and Sanity migrationFrom WordPress
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