(The story)
The Jet Guys started as a private jet charter brokerage. It is now a certified aircraft appraisal and acquisition firm — and we rebuilt the entire site around that pivot. Led by Brad Searls, an ASA Accredited Member with 27 years in private aviation, the company now delivers USPAP-compliant valuations that hold up with banks, insurers, and attorneys. In its first week live, the redesigned site drew about twenty appraisal requests. We designed and built it in partnership with N5 Marketing Inc.
A charter site sells a feeling. An appraisal site has to sell proof. So the redesign moved from luxury to substance — leading with the appraiser, the accreditation, and the method, not a jet at golden hour. The buyer of a defensible valuation is reassured by rigor, and the site was built to show it.
The biggest shift is that the website became the first step of the service. An owner can enter a tail number for an instant, data-driven eValuation, look up any aircraft against FAA and JETNET data, and track market trends by model — then request a certified appraisal from there. Those tools are the reason people raise their hand, and they are what drove the requests in week one.
Charter still lives on the site, but as one service among several, under a brand now built around valuation expertise. It runs on Webflow, structured to keep evolving as the business does.
Built with N5 Marketing Inc. See it live at gojetguys.com.