We built Aviano Aircraft a custom Range Explorer - an interactive tool that shows exactly how far each aircraft in their inventory can fly from any departure airport in the world.
Built for the buyer, not the passenger
Most range tools in private aviation are built for charter passengers picking a route. Enter your departure city, pick a destination, get a jet. The logic is transactional and one-directional.
The Aviano tool flips that logic. It is built for the broker and the buyer - people who are not booking a flight but considering an aircraft purchase. The question they are asking is different. Not how do I get from A to B this weekend, but what would I be able to do if I owned this aircraft.
That audience shift changes everything about the interface. A charter passenger wants a fast quote. A buyer wants to see, on a map, the actual radius an aircraft opens up from the airports that matter to them. Home base to secondary residence. New York to the Caribbean. London to the south of France without a fuel stop. The tool is designed to answer that question quickly and without noise.
What it does
Users pick a departure airport from anywhere in the world. They then choose between two modes: browse Aviano's current inventory, or explore all aircraft by category - Piston Single, Turboprop, or Jet.
The selected aircraft's range is drawn on a live map. Every airport within reach becomes visible. Users can see at a glance whether a specific model gets them where they need to go, and how much operational room they have around it.
Each aircraft is presented with the data brokers and buyers use to compare: model, range in nautical miles, cruise speed in knots, seat count, and price. No filler specs. No marketing copy. The card reads like a broker's own notes.
Design decisions
The tool sits inside Aviano's cream, navy and gold brand system, but the map itself is dark. That was a deliberate choice. A dark map gives the aircraft cards and range lines editorial contrast, and it reads as a working tool rather than a marketing widget. Aviano's brand is quiet and restrained. A loud, bright map would have broken the tone of the site.
Filters follow how buyers shop, not how developers organize data. By aircraft class first, then by range, then by price. Inventory can be isolated with a single toggle for anyone who wants to focus on what Aviano has available right now.
The typography and spacing match the rest of the site. The tool feels like a native chapter, not a bolted-on plugin.
Why Webflow
A tool like this could have been an embed, a third-party plugin, or a static graphic that ages badly. We built it as a native part of the site instead. Aviano's inventory sits in the CMS. When the team adds an aircraft, updates a spec, or removes a listing, the tool updates with it. No developer needed. No design touched.
That matters for a firm like Aviano, where inventory moves and discretion is part of the offer. The tool works quietly in the background, always current, never dependent on someone else's platform.
The bigger point
Aviation is filled with generic tools that treat every user the same. Charter tools sold to sales firms. Sales tools that read like fleet dashboards. The category defaults to what is easy to build, not what fits the audience.
The right tool starts with the audience. Then the technology follows.
See it live at avianoaircraft.com.
For more of our work, visit beterdesign.com/portfolio.
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