We were recently recognized by LuxLife Magazine for the work the studio has shipped over the last twelve months. The recognition came from three specific projects - the COCOCHOCO USA keratin brand redesign, the JetSet GRP rebrand and jetcard system, and the Cora Bett Thomas Rentals brand launch in Savannah. Each project is different. The thread that connects them is how beterdesign operates: as a studio that executes, often in partnership with N5 Marketing Inc. on the aviation side, where N5 brings the client and the strategy, and we deliver the design and build.
Three projects, three categories, one standard
LuxLife's recognition did not come from a single project. It came from a pattern. Three projects in three different luxury categories, each shipped at the same standard, each solving a different brand problem.
COCOCHOCO USA - a 53-SKU keratin brand on WordPress and Bricks
COCOCHOCO is a professional keratin treatment brand trusted in 50+ countries since 2006. The US site needed a full redesign built around their flagship product, ONYX, and structured for two distinct audiences: salon professionals and home users. It was our first full build on WordPress and Bricks Builder after years working primarily in Webflow. Different stack. Same standard. The site now serves a 53-SKU catalog with a shopping flow that respects how people buy, and policy pages, blog content, and an Education and Certification layer that supports the professional side of the business.
JetSet GRP - a rebrand that drove 40 percent business growth
JetSet GRP is a boutique private jet group operating a membership model with transparent pricing and direct access to over 5,000 FAA Part 135 carriers worldwide. The old site was a booking engine. The new one is a credential. A new wordmark, a restrained visual system, a redesigned jetcard structure, and a website that reads as a serious operator rather than a wholesaler. In the six months after launch, business grew approximately forty percent and the team scaled significantly to handle the volume. Built in partnership with N5 Marketing Inc., where N5 handled strategy and the client relationship, and the studio delivered the design and build.
Cora Bett Thomas Rentals - a Savannah brand built to book
Cora Bett Thomas Rentals had no real brand presence online when we started - just Escapia, the industry standard property management platform, quietly doing bookings in the background. She needed a brand that matched the beauty of the city she works in: Savannah, Georgia. We designed a site that opens with the feel of Savannah and closes with a conversion flow that removes every obstacle between a guest and their rental. Finsweet components power a searchable rental database. Launched in four weeks. Bookings rose meaningfully after launch.
How beterdesign works - the partnership model
One of the questions LuxLife asked that is worth answering here: how does the studio operate across so many categories without becoming a generalist?
The answer is structural. beterdesign is a studio that executes. We design and build. On the aviation side, we work in a long-running partnership with N5 Marketing Inc. - a strategy and brand firm that brings the client, defines the direction, and manages the client relationship. We take that strategic brief and turn it into a shipped website. The division of labor is clear. N5 is the seller and strategist. We are the executors.
That partnership is why we have been able to deliver on so many consequential aviation projects in a short period. Reliance Jets, Paraflight, ONYXX Aviation, The Jet Guys, The Jet Network, and others all came through that collaboration. Each one shipped at the same standard, because the strategic brief was clear and the execution was focused.
Outside of aviation, we work directly with founders and small teams. COCOCHOCO, Cora Bett Thomas, Beth Keyse, Join iAD Real Estate - all direct studio engagements. The structure changes with the category. The standard does not.
Why this recognition matters
Awards and features are easy to overvalue. Most of them signal more about the publication than the recipient. But LuxLife's recognition landed differently because of what it recognized: three specific projects, in three different categories, shipped at a consistent standard over a short window.
That is the thing a studio like ours is actually trying to prove. Not that we can win in one vertical. That we can hold a standard across many, with different partners and different structures, and let the work speak for itself.
To LuxLife, thank you for the recognition. To N5 Marketing Inc., thank you for the long partnership that makes the aviation work possible. To COCOCHOCO USA, JetSet GRP, and Cora Bett Thomas - thank you for trusting us with projects that shaped where the studio goes next.
Frequently asked questions
What is beterdesign recognized for by LuxLife?
LuxLife recognized beterdesign for consistent delivery across three luxury brand projects in different categories: COCOCHOCO USA (professional keratin brand), JetSet GRP (private jet membership rebrand), and Cora Bett Thomas Rentals (Savannah vacation rental brand launch).
How does beterdesign work with N5 Marketing Inc.?
beterdesign and N5 Marketing Inc. operate as a long-running partnership. N5 brings the client, defines the strategic brief, and manages the client relationship. beterdesign delivers the design and build. On aviation projects specifically, this partnership structure is how projects like Reliance Jets, Paraflight, ONYXX Aviation, The Jet Guys, and The Jet Network have been shipped.
Does beterdesign work only with N5 Marketing clients?
No. The N5 partnership covers most of the aviation portfolio. Outside aviation, beterdesign works directly with founders and small teams - COCOCHOCO USA, Cora Bett Thomas Rentals, Beth Keyse, and Join iAD Real Estate are examples of direct studio engagements.
What makes beterdesign different from other Webflow agencies?
Three things: focus on four verticals rather than every industry (aviation, luxury travel, real estate, hospitality), a standard timeline of two to three weeks from kickoff to handoff, and a partnership structure that lets the studio execute at a consistent standard whether we are working directly with a founder or alongside a strategic partner like N5 Marketing Inc.
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