A rebrand, a jet card redesign, and 40 percent more business in six months
Private jet web design and rebrand for JetSet GRP: a new jetcard system and site that added 40 percent more business and doubled the team in six months. In partnership with N5 Marketing Inc.
JetSet GRP didn't need a better website. They needed a better brand, a better product structure, and a website that could carry both. When those three things moved together in partnership with N5 Marketing Inc., business grew forty percent in half a year.
JetSet GRP is a boutique private jet group working with executives, celebrities, and high-net-worth clients who book flights the way they book hotels, through people they trust. Their earlier brand worked against them. It positioned a relationship-driven business as a booking engine, which is exactly the wrong frame for how this category actually sells.
Three things, one project
Most agencies would treat this as three separate engagements. We ran them as one, because they were one decision.
The rebrand came first. A new wordmark, a restrained visual system, photography direction that matched the quiet confidence their clients expected rather than the stock-photo-of-a-jet-at-sunset cliche the category is full of.
The jetcards, the pre-paid flight hour products that drive recurring revenue in this business, were redesigned from the inside out. Clearer tiers, cleaner pricing logic, better-presented benefits. The old card structure had been built ad hoc over time. The new one was built to sell.
The website tied it together. A site that reads as a credential, not a catalog. An inquiry flow simplified to three fields: who, what, when. No quote calculators, no instant-booking theater, none of the apparatus that makes serious clients assume they're dealing with a reseller.
What happened next
Business grew roughly forty percent in the six months after the new brand and site launched. The team needed to scale to handle the volume, they grew significantly, quickly. That's the kind of growth that only happens when positioning, product, and presence are all pulling in the same direction.
We can't take credit for the team's ability to close those deals. We can take credit for making sure the right deals landed on their desks in the first place.
Built with N5 Marketing Inc. See the site at jetsetgrp.com.
Frequently asked questions
Can a rebrand and new website increase private jet business?
It can when it sharpens positioning. For JetSet GRP, a rebrand, a new jetcard system, and a website redesign added up to 40 percent more business and a team that doubled inside six months.
What is a jetcard and how should a website present it?
A jetcard is prepaid flight hours. The site should make the tiers, hours, and value obvious, because the buyer is comparing programs. We rebuilt the JetSet GRP jetcard flow around that decision.
Who designed the JetSet GRP rebrand and website?
beterdesign handled the rebrand, the jetcard redesign, and the website in partnership with N5 Marketing Inc. JetSet GRP is a boutique private jet group.
