(Jet card & membership programs)
JET CARD& membership websites.
Website design for jet card and private jet membership programs: membership before aircraft, clear tiers, transparent pricing and separate paths for members and one-off clients. Work for JetSet GRP, with 40% more business in six months.
(In short)
Jet Card & Private Jet Membership Website Design
For a membership or jet card business, the product is access, not a single aircraft. beterdesign rebuilt JetSet GRP's brand, jet card structure and website as one project, leading with the membership before the fleet; business grew about 40 percent in the six months after launch.
- (01)
Membership before aircraft
The first screen explains what membership unlocks: availability, pricing, a network. The fleet comes after the model is understood.
- (02)
Clear jet card tiers
Prepaid hours, tiers and benefits made obvious, because the buyer is comparing programs.
- (03)
Transparent pricing as a signal
When wholesale pricing is part of the pitch, showing estimated hourly rates openly signals confidence. Hiding it contradicts the offer.
- (04)
Three conversion paths
Become a member, request a single flight, and join the team, each with equal weight instead of one quote form for everyone.
- (05)
Tools that show the fleet
Like the JetSet GRP Range Finder: pick a departure airport, filter by aircraft, see each jet's range on a live map with real specs.
Built for this sector.
From the journal.
Questions about jet card & membership websites
(01)What is a jet card and how should a website present it?
A jet card is prepaid flight hours. The site should make the tiers, hours and value obvious, because the buyer is comparing programs. The JetSet GRP jet card flow was rebuilt around that decision.
(02)Can a rebrand and new website increase private jet business?
It can when it sharpens positioning. For JetSet GRP, a rebrand, a new jet card system and a website redesign added up to about 40 percent more business in six months.
(03)Should a membership program show its pricing online?
When transparent pricing is part of the value proposition, yes. JetSet GRP shows estimated hourly rates by aircraft category without a form, which signals confidence in the model.
Your aviation brand, next?
hello@beterdesign.comThree questions, two minutes. A reply within 48 business hours, with a first read of your project.