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(Case study)08 · Business

FonemikaSpeech therapy centre · Belgrade

A warm, calm website for a speech therapy and special education centre in Belgrade: the same brand, two parent quizzes and a page for every area of work.

Client
Fonemika
Sector
Business
Services
Web design, Development, SEO & AEO
Year
2026
Live
fonemika.rs ↗
A child building with colourful wooden blocks at Fonemika

Fonemika is a speech therapy and special education centre in Voždovac, Belgrade, for children from one to ten. Its Webflow site already ranked for "logoped Voždovac". The brief from the founder: keep the colours, the brand and the fonts, but make it look much better.

We kept the plum, slate and cream and the Baskervville headings, moved the body to Instrument Sans, and redrew the logo as a vector. Soft panels in lilac, sage and butter give every area of work its own colour, and the centre's own photos show the rooms a child will actually walk into.

The copy was rewritten for parents who arrive worried: calm, never clinical, built around play, the child's own pace and working together with the family. A first visit is an assessment, and nothing on the site diagnoses.

Two short parent quizzes, one for speech therapy and one for special education, ask eight questions drawn from signs the centre already describes. The result is one of three plain answers, says it is not a diagnosis, and carries into the contact form.

Each of the eighteen areas of work has its own page in Sanity, grouped by speech therapist and special educator. Every old Webflow address was kept or redirected, the contact form sends straight to the centre's inbox, and the site runs on Astro and Cloudflare at fonemika.rs.

(The site, on desktop and on a phone)

Fonemika website on a desktop screen
Fonemika website on a phone
(What we did)
  1. (01)

    Redesign inside the existing brand: colours, Baskervville headings and the logo, redrawn as a vector

  2. (02)

    Copy rewritten for worried parents: calm, never clinical, nothing that diagnoses

  3. (03)

    Two parent quizzes whose result carries into the contact form

  4. (04)

    Eighteen areas of work as pages in Sanity, grouped by speech therapist and special educator

  5. (05)

    Every old Webflow address kept or redirected, so search rankings carry over

  6. (06)

    Astro and Sanity on Cloudflare, with a contact form that sends

(In short)

A site for a children’s therapy centre is the first conversation with a worried parent: answer before they ask, and offer a small next step.

(Migrated from Webflow)
  1. (01)Website migration: overviewService
  2. (02)Webflow to Astro and Sanity migrationFrom Webflow
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